If you live in a big/medium sized city, these days you cannot help but notice bikes all over the place.  Bike Share companies are ubiquitous.  Offering everything from scooters, electric bikes, manual bikes, etc., they aim to free us from our cars, get us some exercise, and lower our carbon footprint.  Sounds like a great idea right?  Great idea, yes.  But in the case of bike sharing, it's all in the execution.

​

In this project, my aim was to identify, and provide solutions for some of the major problems the plague Bike Shares available today.

Couples  looking to get married after previously being wed often have different needs than those who are getting married for the first time.

In this project I chose to focus on creating an eCommerce wedding jewelry site dedicated to older couples who were looking for timeless, understated jewelry.  Those who aren't looking to break the bank, but also want rings that will stand the test of time.

My aim was to create a site inclusive to all couples and all genders.  Since couples getting remarried often shop together, it is important to provide a good experience for all.

This case study was done to evaluate the effectiveness of the Kohl's Yes2You member rewards section of the Kohl's website.

​

The metrics I chose to focus on to evaluate the site were the effectiveness of their advertising, and the functionality of the site.  Specifically I chose to focus on Invitations present (or not) on the site as a whole, and the layout/design of the member rewards section.